At the Track

We'll note happenings at the national and local levels of racing.

Monday, January 15, 2007

Whose name will it be?

So glad you mentioned the sponsorship problems facing NASCAR.

Nextel Cup is going to be odd-enough with the addition of Sprint to the communications company. The Sprint-Nextel Cup?

Immediately there is the issue of the IROC Series. Crown Royal is gone, so a sponsor is desperately needed.

The IROC season is on hold because there is no sponsorship. There'll be no IROC at Daytona in February. Series president Jay Signore is hopeful of getting a title sponsor soon enough to run the full four-race season.

And just in case you didn’t know, the Anheuser-Busch sponsorship of the secondary series is ending at the close of this season.

What will it become? The NASCAR Wal-Mart Series? After all, there is a NASCAR office in Bentonville, isn’t there?

What’s the problem? Any ideas out there?

Anyone got the $$$$ to sponsor the series?

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